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By harnessing the power of research, media and pop culture, Christina helps organizations drive dialogue where it matters most.

Christina
MacGillivray

Advocacy Strategist and Creative Content Director

PARTNER ORGANISATIONS

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ABOUT

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Christina MacGillivray is an award-winning Advocacy Strategist and Creative Director who has spent over 10 years shaping public outreach for the United Nations. 

Christina is a Fellow of the Royal Geographical Society and a former President William J. Clinton Fellow in Media & Human Rights. She has produced projects in more than a dozen countries, including India, China, Kazakhstan, Kenya, Uzbekistan, Malaysia and others.

The US State Department - American Center has twice awarded her grants under the Fulbright program. She created Women in Labour, a groundbreaking comedy-meets-investigative-journalism series exploring why women in India are leaving the workforce. 

She authored the United Nations' guide on using behavioural science to engage public audiences in challenging issues, offering the human rights community a framework to leverage marketing tools to drive social impact.

Christina lived in India for more than 12 years and brings a truly international perspective to her work. In New Delhi, she founded the award-winning production company Mummy Daddy Media, where she directed over 300 award-winning projects for clients such as Google, USAID and the British Council. 

"[Christina] is such an incredible leader in terms of how she helms the show."

- COMEDIAN ADITI MITTAL

AWARDS

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